Cultural Economy of the Media Essay Example | Topics and Well Written Essays - 2000 words

Cultural Economy of the Media - Essay congressmanThis study stresses thatsince advertisements and consumer culture is an ongoing system, customers must be constantly motivated to buy and spend more than than money on products. It follows then that new strategies must be used to hook these buyers by refilling old goods with new ones and also being constantly in touch with current trends in ground of goods and services. The need for new inventions has pushed the advertisement market into new heights whereby the targeted customers are confused. This means that the targeted clients are more likely to look for new adverts just like looking for new products. Indeed, overcoming ideas to circulation of capital has led to the improvement of commodity culture based on a high turnover of signfieds and signifiers.As the research highlights thathidden to a lower place the innovations that create new images and colourful presentations are less than normal and discontinuous stories which def ine the society. The excitement gear up in this adverts are packed through technological fantasy to suit different segments if client base. recognizable and traditional representations in seasoned advertisements are usually anchored on a combination of new ideologies as well as enduring ideologies.This then subscribe tos about the sense of contoured cultural meaning which integrates different meanings to bring about relativity and conventionalism.It is not surprising that businesses usually exploit dominant ideologies at the expense of the most-valuable elements of promotion which are expected to be dominant in adverts. (Caraher, Landon an