Ray Ban

Introduction radi differentapy-Ban is an Italian be ard brand of refinings founded in 1937 by Bausch & Lomb. They were introduced for the United States Army Air Corps. dig-Ban has popularized the aviator dark glassess and in a flash creates sunglasses to suit everybody. In 2007, Ray-Ban re-introduced the original Ray-Ban Wayf arr design, but grow the colour options beyond the traditional palette to include patterns like checks and camo and colours like navy, white, turquoise, red, and blue. You dirty dog see slew staring at you with Ray Ban sunglasses when you opened up your fashion magazine. in that locations not a generation a recognize that cant remember owning (or deficient to own) a pair of these iconic sunglasses. o Pre nervents o movie stars o rock stars o artists o fashion clothes designers o runway models commonwealth Profile We found from our questionnaires that Hipsters ar quite fashionable people who indispensableness to make a statement around themselves with their unique appearance. We in addition found that the majority of Hipsters ages range from 16-28.Therefore we aim to create a modern style of glasses that this age group go forth shape attractive Hipsters can live in various households and largely we found that marital and family status had little effect on their rationalness if they were to buy the product. Hipster mostly composed of young generation teens who are still studying so their income is greatly limited. Furthermore they mostly live with their parents and we realize that we have to make it affordable for this market as this is the blackballk check of the hippy market. We also realize that their families are mainly middle socio-economic class from urban areas. Furthermore the research reveals that macro environmental forces. In point Demography, Culture, Geography, scotch and Natural environment factors will have a substantive impact on the Hipster behaviour. Objectives oTo gain more unexampled customer s a month as substantially taking market share from competitors to improver customer base omaintain our current customers ogain saucy customers to increase the number of sales by 20% a month oobtain a higher scratch by introducing these sunglasses into the marketplace oincrease brand reputation worldwide The signal au fretnce is fully informed about features and benefits of our products oto be fashion pioneers in the industry ProductShades is a new product, that allows users to change their shade colour on the fly victimization an eletronic switch located on their sunglassess. Customers have the ability to customise their selection of colours when purchasing their new pair. Users cycle done their selected lens colour by pressing a button. The variable lens colour gives more versatility to the user. Demography Age in between 16-28. Size Bigger size of young population will result in more sales. Density Denser population will dish out in cost cutting as fewer stores will be co vering large population which will reduce the fixed costs. railway line Anyone with white collar job is little likely to be hipster similarly hipsters working long hours and demanding job are less likely to go out or spend more time in dressing up.On the other hand if its a pupil or someone from fashion industry is most likely to go out and spend more time on their looks. Culture can affect clothing design and style for e. . some culture has their own different printing of native animals, plants and landmarks such as Aborigines similarly in some culture skin show is not appropriate. Geography climate can affect clothing style and colours but not as many on glasses. e. g. in hot weather cozy clothing and light colours products and in colder areas warm bright colours. Economic environment Economic condition would have minor effect as glasses are not bought on regular bases. Natural surroundings Our product is recyclable and do of 80% recycled material.Launch Strategy 4ps Produ ct The new product offers changeable lens colours on the fly. Ray ban consists of wayfarer, aviator, clubmaster, cockpit, caravan, rare prints, Jackie ohh, warrior daddy o. Ray ban offers several models and dozens of nonobligatory features. The glasses come with a comprehensive warranty that is the best recrudesce of ray ban glasses. Promotion Ray ban spends million apiece years on advertising in Australia to tell about the follow and its many products. Ray ban embedded in both on and offline campaigns , through media channels ,television, magazines, billboards ,online advertisements thought tv celebrities.Ray ban also promoted through discount sales and promo items. Price Ray ban understood the aim of people very well and diversified it determine according to customers suitability. Ray ban also have costly limited edition for those who want for brag. The price for normal Ray ban glasses is between ampere-second to 200 dollars. Being the leader Ray ban remain their price u nchanged. Place Ray ban understood the important of diversifying its products which explains its implementation on eyewear market. New innovations and better services, better communication will allow Ray ban to maintain its position in market.SWOT analysis Strengths oLong standing and well established brand. o lavishly quality and durable oProvide numerous styles and many color options oMany of the sunglasses are gender neutral oAppeals to many generations oPromise 100% anti pensive lenses, which protect eyes against harmful rays. Weaknesses oCostly products oExclusivity of distribution channels Opportunities oRaise awareness about the important of protective lenses. oChance fro brand extension and expansion. oEmphasize Ray ban as a brand that values individuality and self-expression. To create valuable partnerships with other brands with similar messages and larger audience.Threats oIn hard economic times peoples buy designer products. oMany stores sell cheaper versions of Ray ba n. oMay seen as a trend that will die out. oConsumer brand loyalty to other sunglasses Competitors Oakley sunglasses focus on protecting the users eyes from the sun, they accomplish this through use plutonite, which is a instance of patented material, in their lenses to filter out any possible while away that UVA, UVB, UVC and harmful blue light may have with your eyes. ANSI impact tests are safety measures that glasses go through to see how well they are made and will perform. The ANSI impact tests are regarded as the gold standardized safety test and Oakley sunglasses exceed the standards set by these tests. Oakleys High Definition Optics are known for exceeding these standard while using 3D technology to do so. The lenses seen in Ray-Ban eyewear products are often overshadowed by those seen in Oakley products. These higher quality and standards are often reflected in the expensive price of Oakley glasses.The Prada eyewear collection comes in different designs, styles, and c olours. set ups metal frames that are specially, made from a special metal alloy that is fade-resistant, and lightweight and convenient to use. ($350-$500) Offer plastic or nylon frames, which offer safe and lightweight protection for the eyes. close to nylon-framed sunglasses by Prada carry the distinctive Prada logo on the side of the frame. ($200-$400) Offers the Prada Sport eyewear collection, which is, targeted and specially designed for sports enthusiasts and individuals. The Prada Sport eyewear collection, also, comes in, metal and nylon frames. Prada has quality and style with correction eyeglasses.