Glib Media

Statement of the Problem bobtail Harrell, subject field down-to-earth gross revenue manager for knavish Media, has been approach by one of the media reppresentative firms entreating an additional bank ignore in golf-club to complete a substantial order. capital of Minnesota Libowitz, prexy of the tender York media representative firm contacted docking facility with a request to experience higher(prenominal) discounts of xx five percent on his media sales. Additionally, he requested a higher guidance rate arrange on the higher take aim of sales from his refreshed York firm. Background/Situation Analysis Glib Media is a subject area multi-media subject company that had experienced a speedy enhance in a short period of time. The company had duet a strong internet and print media following so, loading dock Harrell was charged with building a national sales force. Jugenheimer and Kelley none, after(prenominal) very much debate within the brick wal ls of Glib Media, Bob persuaded his counsel to realise a heraldic bearing deal with existing media rep companies as a means of quickly ramping up a national sales arm (p. 89). The five regional media firms were frame up with a sliding commission on sales. In addition, Bob indicated to the firms that Glib Media would only offer a twenty percent discount on media to all their customers and would not treat a larger discount. Bob has previously experienced comparable requests from some other regions and has turned them down when additional discounts on sales shit been requested. Discussion of Alternatives Bob has three alternatives from which to choose regarding the discount and commission percentages for his media representatives. The commission earned by the media representative firms has been found on a sliding commission scale; therefore, the level of commissions should not be an issue. The first alternative to explore would be to give into Sauls demands and gra nt a higher discount rate for sales made in ! New York, based on volume. While this alternative is one that would enthral Saul, it becomes an estimable dilemma by not offering the...If you destiny to give rise a full essay, order it on our website: OrderCustomPaper.com

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